Diwali, the Festival of Lights, is celebrated widely across Asia as a time for families to come together, celebrating the triumph of light over darkness. Although rooted in Hindu traditions, Diwali’s joy and warmth touch people across cultures. For brands, this season offers a special chance to connect with audiences by blending tradition with fresh, creative messages. This year, several campaigns have beautifully captured the spirit of Diwali, bringing warmth, humor, and inspiration to the celebrations.

Here’s a look at some standout campaigns this season, honoring family, dreams, and togetherness.

Cadbury’s Diwali campaign takes the theme of togetherness to heart. As families reunite for the festival, Cadbury’s signature chocolate boxes are not just treats but symbols of connection, bridging distances and encouraging shared moments. By partnering with IRCTC (Indian Railway Catering and Tourism Corporation), Cadbury went a step further, promoting the power of family bonds by helping make travel—and thus family reunions—easier. This campaign cleverly combines the season’s spirit with a touch of practicality, making togetherness sweeter and more accessible.

Adding humor to the Diwali spirit, Flipkart’s ad takes viewers on a hilarious journey. At first, we’re led to believe a woman is lamenting her husband’s aging and inability to perform household tasks, but a clever twist reveals she’s actually describing a household appliance due for replacement! Flipkart steps in with their product solutions, offering a fun and lighthearted take that resonates with anyone looking to refresh their homes this season.

In the campaign Har Parivaar Ke Liye, Netflix celebrates the unifying power of storytelling. From families gathering for movie marathons to friends binge-watching on a journey, Netflix brings people together through shared moments of laughter, emotion, and excitement. Directed by Akash Bhatia, the campaign becomes Netflix’s greeting card to India, honoring the way stories can connect us all, even as we celebrate separately.

This Diwali, McDonald’s brought smiles with a humorous take on Dhanteras, the traditional day for buying gold or other precious items. In their Instagram spot, a woman asks for her Dhanteras gift, only to receive a plate of golden fries instead. The ad’s charm lies in its simplicity and playfulness, adding a sprinkle of Diwali cheer to the everyday joy of sharing a meal.

Oppo India’s campaign celebrates Diwali’s regional diversity, capturing traditions from various parts of India. From the Himalayas to the beaches of Goa and the deserts of Rajasthan, Oppo portrays Diwali as a festival that transcends regions, uniting communities in joy and celebration. The ad brings a vibrant, dynamic spirit, showcasing how Diwali’s festive lights and traditions connect India’s cultural richness.

True to its nostalgic roots, Parle-G’s Diwali film reminds viewers of the simpler joys of the festival. Through a touching conversation between a grandmother and her grandson, the ad captures the essence of traditional celebrations, evoking a sense of warmth and family values. It’s a gentle reminder that Diwali is as much about the memories and togetherness as it is about the festivities.

Zomato’s in-house campaign has sparked plenty of laughs online, expertly incorporating meme culture. With playful scenes ranging from a NASA astronaut to Diwali sweets, Zomato’s ad highlights the festival’s universal joy, bridging gaps across cultures and places. Produced by Ryde Studios, the ad features everything from playful astronauts to sweets, capturing the essence of Diwali in a modern, humorous style that appeals to audiences of all ages and backgrounds.

With expertise in Website Design, Packaging Design, Animation, Branding, and marketing campaigns, we’re ready to make your brand stand out this festival season. Let’s bring your branding ideas to life and create impactful connections with your audience through engaging campaigns.